CCA Final Submission

This is my final version of the pdf I am going to submit for the CCA brief. Along with these words.

Creative Conscience Awards – Open Brief


Interactive Bins – in the form of classic games to create an enjoyable experience situated in public spaces. To change society’s experience with the disposal of waste by the increase of involvement in the recycling process.


Interactive Bins hopes to promote greater engagement in the waste disposal process, encouraging a change in attitude towards the use of recycling systems, to counter act the negative outputs of our highly consumer society and largely throw away culture. The use of classic games, fun and friendly visuals looks to break down the barrier that recycling is a chore, as well as providing a source of entertainment and conversation starter within society. The games focus around recycling Cans in the giant “Connect 4” game, Plastic at the Bullseye and Food in the Worm Farm. Further ideas for interactive bins could be based around games such as “Whack-A-Mole”, Penny Arcade Machines, Pinball, Basketball or the Strongman Fairground Game.

Aluminium Cans when recycled can be back on the shelves within 60 days and aluminium itself energy intensive to produce, Plastic drinks bottles can be recycled to make other plastic items such as traffic cones or compost bins and any food that is stopped from going to landfill decrease the amount of methane being produced when it struggles to decompose.

We as a consumer society, use resources at an alarming rate – according to the WWF the United Kingdom alone uses three times the planets natural resources. Global Warming and how it has potential to drastically affect everyone is a widely known issue, however a study by National Geographic shows, those in countries that use the most of the world’s resources feel the least amount of guilt towards doing so, along with this in 2014, 52% of Britons felt that Global Warming presented little threat to them and in the USA a figure of 60%. With these kinds of attitudes it is imperative to introduce innovative ways to change the publics perspective on the importance of recycling.

final pg1

final pg2

PDF layouts

Testing out different PDF layouts, also just found out that the deadline has been extended into April. I am still going to aim to submit mine before that as I am 98% finished, the extension is just going to give me time to make doubley sure I am happy with my submission.

CCA PDF entry






I wanted my Connect4 bin on the first page and then the other two bins as my ‘backup’/further developments on the second page. I prefer to have the in situ pictures along side the bins, and also to have the bins on a colour background as I think this helps them standout and be eye catching for the designers assessing the competition.

Connect4, Targets and a Wormary

It has only just come to my attention/I have only just fully understood this brief, in that it is really only looking for an innovative idea, presented simply and that I don’t need to be doing too much in the way of considering how the designs would be realised. I think I was confused by the amount of time we were given for this brief and took it on as a full scale design project and this is why I struggled quite a lot originally, this has been a learning curve for me.

I have simplified the Connect4 design.


Also developed the Target bin as well as designing a bin for food to be recycled in based around the idea of a worm farm/compost bin. I have used the same simple instruction idea on these bins as well as in terms of presentation style. I have still put the bins in situ as I like the context it gives and feel it makes the designs more visually interesting.  Continue reading Connect4, Targets and a Wormary

Developing Interactive Bins

Really liked the idea of developing the Can bin I have designed into a game based around Connect4. I have gone back to SketchUp to design this. c41

I have added the textures, Cans and text on Photoshop again. The colour version needs a little clearing up and I think the in situ versions could have some people in actually using the bins. There is a lever on the side of the bin so the cans can be cleared after a game, theses would drop down into the metal container below ready for collection (as mentioned in the text on the bin, along with instructions to the user as well as some facts about how recycling aluminium), the red and yellow bins at each side are again for excess cans and also to give the bin more of a Connect4 feel.


Live Crit and CCA workshop

Jumped on opportunity to get lots of different opinions from the two tutors and a wider selection of students.

Interactive bin ideas went down really well, was told the target bin looked like a flower, I think the point of the wings being to stop the recyclables missing the bin was missed as I was told to consider people missing and how it would effect the design, this clearly needs development. Suggestions were to consider how the bins could be used as a game – idea of using Connect4 as inspiration for a bin. In the afternoon workshop I asked for some other suggestions for games to turn into bins, things like the penny slot machines were mentioned so I am going to do some more research to see how this might be achievable. I did not get much suitable feedback for the summary and description that I am required to submit with the project as the versions I have at the moment are really set up for the previous visual work I was doing.

Also showed my Love Arts cover designs, balloon idea was really liked, especially the development into a potential festival event. So need to get cracking with ordering balloons. I am not sure about the suggestion to contact the Love Arts organisers to ask for funding for getting the logo printed on to the balloons, as the brief is kind of a competition and they haven’t selected my design yet.

Feeling pretty positive after this crit, there is a lot of work to do in a short space of time but I am much more confident about this direction for this CCA brief.

Interactive Bins

These designs are the first digital realisations of a couple of my very initial ideas for this bin brief. IMG_1835

I decided to use a program called SketchUp to help me design these as the tools on Illustrator and Photoshop did not offer me the right capabilities, in terms of 3D and perspective, as well as my own skill set in these programs not being in this area of design.

SketchUp allowed me to quickly produce high quality looking designs that comprehensively showed my intentions of the design.  Continue reading Interactive Bins

Typography Feedback

I got some feedback from tutors today in the studio, the typography work that I’ve done did not go down well. Pretty much everything I liked about the work I had done, this wasn’t a mutual feeling. It was suggested that the text should be more straight forward and bold. As it was thought that my versions didn’t give a clear message.

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I am not a massive fan of these, I understand why they work for the audience in being blatant about their purpose, but for me the text and visuals clash and I don’t think that my more typographic versions aren’t as obvious about their purpose. I have mocked them and my previous designs up on to bins despite these feelings, as well as in situ.

Continue reading Typography Feedback

Love Arts Cover Design Brief Initial Ideas

Love Arts Cover Brief: Leeds College of Art, Visual Communication students

 The task:

To design the cover of the festival programme for Love Arts Leeds 2015


Love Arts Leeds is an annual festival around creativity and mental health. This year it takes place in Leeds in October. There will be around 40 events, including: art exhibitions; gigs; theatre performances; arts workshops; talks; film showings; awards ceremony; and more.

Around 2-3000 copies of the Festival Programme will be printed and the information will be available online. The cover must be eye-catching and bold. The image used must also be used on the website.

Your submission should be of 1) A main image 2) A festival programme cover incorporating your image.

Image Details

The image can reflect the theme of mental health and creativity. Previous images have used the heart motif which is in the logo of the festival (see attached). There is no stipulation of media: use photography, illustration, painting, whatever you like.

(Tip: try to avoid being too literal about the idea of ‘mental illness’. Think about the fact that we all have ‘mental health’, just as we all have ‘physical health’, whether good or poor. Think about the idea that arts can help improve well-being.)

Cover Details

The cover should include a main image with text:

Love Arts Leeds 2015

A festival of creativity and mental health

7th – 21st October 2015

You should also include the logo.


Please submit your design by 01 MAY 2015 (Marianne to confirm submission arrangements)

Please submit your main image and programme cover as separate files.

LA watermark 3

A very graphic design, I used the circles as a representation of everybody’s mental health, as everybody has mental health. These overlap because there will be similarities and differences between everyone and we have the capability to have positive effects on others. There is potential to play around with the pattern of the circles to come up with different designs. I have ideas on how I would like to develop this – asking people to draw their mental health and then I would select circles from to use instead of block colour.

Balloons no white Balloons

This design more of a mock up as the idea behind it would be to actually get a load of heart balloons and release them, therefore I would have my own photography. Further thinking on that would be to organise it as a bit of an event, individuals each realising a balloon, perhaps with a message or drawing on relating to their personal mental health/how they depict mental health.

Recycling Typography for CCA

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First way of using text and my visuals using clipping mask. Tried to make the type quite interesting but Photoshops type tool isn’t particularly comprehensive. So the second set although visual more exciting end up being more confusing. I used the red background here because this is the colour assigned to plastic by the WRAP iconography. Best outcome of this experiment is the top right one, as the text and visual work well together here. Repetition means that the text isn’t just inserted over the top but it highlights what is going on behind in the visual. I mocked them up on a bin.


I tried a different technique to makes the cans’ typography, using a mixture of InDesign, Illustrator and Photoshop. This gave me much more control over the overall appearance, I used the same font as RecycleNow do as my starting point but played around with stroke thickness, character spacing, tracking and kerning etc. As well as rotation, scale and layout. Again I have sometimes used the colours from the WRAP iconography (the grey) as a background. The edits above are too busy but the ones below, especially in my opinion the first on the white, are visually interesting and explicit to there cause. I do not mind with these that the visual being made up from Can photography is almost lost because of the way the design has developed, because I can appreciate that as the designer knowing that that was how I got my source material when the outcome develops like this. I really like the way these turned and feel as though my next tutorial will go a lot more positively than previously due to this work as it fulfils what was discussed last week. ty5