This is the final image for the Love Arts cover brief.
I have also done a quick mock up of this image with the necessary text, we have not been asked to submit this but I wanted to do it to double check that it worked visually.
I am very please with the outcome of this brief. It has come a long way from my original ideas, both because one way really graphic and because the other (this idea) felt like quite a difficult task to take on. I have really enjoyed it, acquiring and setting up the props needed, thinking and testing out the photoshoot, then getting some really decent images and being able to deliver something almost exactly as I imagined.
Struggling a little with designs I have been producing I have decided to focus on different elements of my Granny’s life. This led me to doing a Google search for imagery of smoke, as my Granny once had to smoke on stage for a part she was playing and this is a story I remember her telling on multiple occasions.
Began by taking design based up my VRG (Granny’s initials) calligraphy, cleaning up the scan on photoshop and then rotating and repeating the design. I did this because I knew the scarves were going to be square and from my research and own personal experience scarves often have a central point where the design comes out from.
Used some of my water colour experiments as a background to this, also rotating them and using filters such as Soft Light, Overlay and Vivid light to build up an effect.
Then used a clipping mask to only reveal this in certain parts of the design.
I like the way that this incorporates elements from my Granny’s life, elements of traditional scarf design as well as my own digital skills.
Tried to fill the white space with other life elements, scottish dancing movements and liquorice all sorts sweets, this was less successful and I am a bit stuck with where to take this design.
Crit feedback suggested this was too busy and abstract, however this is my style and although I appreciate it might be too busy I am not keen to go down the route of simple literal illustrations.
Hand rendered script writing is not very easy to read
Look at “The Logo Book” in the library.
Ask client which sentence better describes their brand image – Rhinestone Crystals for Irish Dancing. Or Irish Dancing with Rhinestone Crystals. Use this answer to decide which illustration to use, crystal or shoes.
From this I have found 6 script types and analysed their appropriateness for the logo.
My research showed me that my designs need to be simple and straight forward, be able to stand the test of time and be memorable so that customers link it to the brand.
I went forward and showed the two cover images that clearly focus around the balloons in my group crit. I asked the question – Which would of the two images is better as a cover design?
Points raised were; the white logo stands out better however a slight amount of editing is still required to make the photoshopping more subtle, the image with the six balloons has much more of a feeling of release but the image with two balloons has a better composition for the cover as it allows more room for the necessary text to be added.
Therefore this is the image I am going to submit once I have edited the logos.
As I am not big on illustration I have traced some elements from my visual research to use in my scarf designs. I have developed these a bit before scanning them in and will use them in photoshop as part of my designs.
Map of Glen Garry where my Granny raised my Mum, Uncle and Aunt.
After our initial meeting as a large group where we decided who would be working on each window, my group – Lucy, Helen, Amelia and myself would be working on the Fabrication window and we have had another meeting where we decided what our theme would be.
Whilst viewing and selecting my images on Adobe Bridge I noticed that a series of my test shots actually worked really well together as the balloon seemed to travel in an arc. Even though these were the images I had planned on editing I did spend a little time working with them, putting them together in a series. Then I tried out ways to turn it into a portrait image because I was keeping the outcome, the programme, in mind.
The attempts to turn the picture portrait weren’t particularly successful, either because the images looked too photoshopped or the series affect was lost.
Therefore I moved on to editing the images I had originally intended to do so.
I experimented with my editing techniques for different styles of outcomes, but I one addition I needed to make to all the edits. Inserting the Love Arts logo onto the balloons, this was one of the main things I had defined in my original plan for the design. In some cases this was quite challenging and time consuming due to the angles and amount of balloons. To achieve this I used the different ‘Transform’ functions available on Photoshop, most frequently; Distort, Perspective and Warp, each logo needing a different process.
Of all these edits below are my favourites, the more abstract edits are much more visually engaging but I am worried they are too much for a cover design especially as in the striped one the Logo is lost. Added clouds in these images to assist in the compositions, in the blue empty space the balloons felt a bit lost. I have sent them to Graham so am waiting for another opinion. I will also show them at a group crit so I can finalise which image is the strongest as a cover.
I have done some more work on the typography for the logo, working around ‘script’ text as the client defined, using Calligraphy to achieve this by hand.
I struggled slightly with this, not being able to get the ‘R’ or the ‘s’ to come out how I wanted them too and then when I did the righting look quite rough. Decided I might be better off doing them on the computer with a Graphics Tablet.
After moving on to the computer, using a combination of Photoshop and Illustrator, these are the two logo designs I came up with. One focusing on the Rhinestones and one more on the Irish Dancing shoes. I have used the colour palette I defined when initially thinking about this brief. The text is better computerised by still haven’t got it legible enough. I will show these my next Crit to get opinions on them and ask if I am going about designing a Logo in the right way.